This HeyTea payment case study analyses how HeyTea’s platform-native retail model collides with Western payment governance and scheme-based market structures.
This 14-page case study explores the structural mismatch that exists when HeyTea decides to expand outside China. It starts by analysis the success factor, and the business model that made HeyTea an example for retail in terms of Customer Experience and interaction with brands.
Then, the HeyTea payment case study looks at what the consequences are when a platform-native retail model expands into fragmented payment and governance environments, linking the payments model with the business model, and how their interaction can shape business decisions
Read the full study here under within the embedded PDF
HEYTEA-CASE-STUDY-6
